SM Lifestyle Entertainment Inc consolidates 12 brands to complement the Filipino Lifestyle

A few days ago, we witnessed the trade event that launched SM Lifestyle Entertainment Incorporated (SMLEI). Formerly known as West Avenue Theatres Corporation or WATC, the SMLEI has 12 major brands that offer some of the better lifestyle and entertainment services in the country.

Dedicated to provide great experience and value for money, the SMLEI aims to promote bonding activities among Filipino families and friends through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle.

Under the leadership of Mr. Edgar C. Tejerero, SMLEI President, this dedicated educational, sports, and recreational arm of SM Prime Holdings Inc. has the following under its massive wing:

SM Cinema

Combining accessibility with quality, SM Cinema has 267 fully digitized theatres in 47 branches nationwide. Under the brand are IMAX, Director’s Club Cinema and WM Cinemas.

Director’s Club Cinema

The intimate and deluxe choice for movie watching, Director’s Club Cinema has plush leather seats, butler service, and a menu created just for the theatre’s guests. It has four branches around the metro, and expanding to other regions in the Philippines.


Under the SM Cinema Chain, the IMAX is an international franchise famous for its state-of-the-art projection system; surround sound system, and .crystal-clear lifelike images that appear so real, it is like you were actually there.

 WM Cinemas

 A recent acquisition of SM Lifestyle Entertainment Incorporated, WM Cinemas operates in six branches in Luzon, equipped with fully digitized screens and projectors that render clarity to both image and sound.

Snack Time

The sole food concession unit of SM Lifestyle Entertainment Inc., Snack Time caters to SM Cinema, Mall of Asia Arena, SM Science Center, SM Bowling Center, SM Skating Rink, and WM Cinemas.

 SM Tickets

The box office and customer care center of SMLEI.  SM Tickets is the only Ticket Center available nationwide servicing house brands such as Mall of Asia Arena and SM Cinema, SM Tickets has branched out to other events venues, entertainment parks, holiday destinations, concerts, galleries, zoos, hotels, and even airlines.

ePlus Tap To Pay

An introduction into cashless consumption that can be used in various restaurants, shops, theatres, and concerts. This is independent though from the current SM Bonus card but I hope that they will merge the services soon.

ePlus Digital

Originally created to service digital sites for SM Cinema and ePLUS, ePLUS Digital formed into a web service brand catering to social media, e-commerce, mobile marketing, web development and other related areas. ePLUS Digital is said to have its own online store within the year.

SM Science Center

Boasting of its planetarium with the Digistar 5 system (the world’s most advanced full dome digital theatre system), the SM Science Center provides an advance educational experience for children and adults alike. In the coming months, the SM Science Center will be launched with its new exhibits, galleries, and systems to better serve its guests. Branches of SM Science Center are Mall of Asia Science Center and SM Lanang Science Center.

Mall of Asia Arena

The venue of choice for international sports and entertainment events. The Mall of Asia Arena has housed the likes of  Lady Gaga, Nicki Minaj, J.Lo, Aerosmith, Bruno Mars, Taylor Swift, One FC and the NBA.

Patterned after the centers abroad, the Mall of Asia Arena is the only stadium in the Philippines that has a floor dedicated to the Corporate Suites.

SM Bowling Center

Recently positioned under SM Lifestyle Entertainment Inc., and with World Champion CJ Suarez managing the SM Bowling Center Division, it boasts of state-of-the-art and fully-automated bowling facilities, modern billiard areas, extreme games and arcade stations, and a snack bar that caters to each guests cravings.

SM Skating Rink

The only ice skating rink in the entire country. Aside from being a venue for events and leisure skating, the SM Skating Rink also provides lessons for Figure Skating, Ice Hockey, and other sports on ice. It is home to world class figure skaters, such as Michael Martinez, who internationally compete in prestigious competitions such as the World Junior and Senior Championships, and the latest Olympics in Sochi.

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