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PLDT and SMART name Kris Aquino as new brand ambassador


Kris Aquino's journey outside of her home network of many years has been very interesting to watch. I think out of all the stars that left the network, she is the one whose celebrity status has never dimmed; the one star that has proven that self-reinvention and evolution is key to maintain followers and that hard work, consistency, and the drive to come up with quality content on an accessible platform can rival the set following of a network giant. 

It isn't a surprise then that outside of her network life, Kris Aquino is still able to maintain and even  acquire new giant endorsements. Recently, the country’s leading residential digital services provider PLDT HOME and fastest mobile LTE network Smart formally welcomed Kris Aquino as its latest endorser. 

PLDT FVP and Head of Home Business Marco Borlongan shared that Kris Aquino will become a valuable addition to PLDT Home’s roster of celebrity ambassadors. “As we aggressively continue our efforts to reach and empower more Filipino families with our SmartHome suite of products and services, Kris Aquino’s endorsement will enable PLDT Home to reach unprecedented heights with her wide audience reach and online presence.”

Kris hosts and produces several online video content on her official Facebook page (all of which I personally watch lol) including Wear Kris for fashion tips, The Kris List for her personal list of new experiences and conversations with people, Heart to Heart with Kris for a glimpse into her daily activities and adventures, and Kris Travels for fans who want to virtually join her as she travels the world with her loved ones.

Kris is a perfect fit for PLDT Home’s world-class entertainment content and platforms including the game-changing all-in-one entertainment box—the Roku Powered TVolution which offers over 100 streaming channels including Cignal TV, Netflix, iflix, and YouTube. With powerful connection from PLDT Home Fibr, all these content options can be enjoyed on high-definition lag-free and without pixilation. Fibr subscribers, like Kris, can also now sign up for the country’s first-ever Whole Home WiFi service— the Philippines’ first personalized solution designed to connect the entire house to an all-in-one broadband and smart WiFi network.

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