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Google’s Year in Search: Pop culture, elections, and more


“From pressing issues, to sports, to entertainment, this year’s list shows that Filipinos continue to take part in different conversations by keeping themselves informed about what’s happening around them, not just locally but also internationally.

Filipinos’ love for pop culture is evident as this year’s overall top trending search term is “Love Yourself” by Justin Bieber from his fourth album Purpose. Several Filipino artists did a cover of this song including James Reid and Kristel Fulgar, while YouTube creator Mikey Bustos did a parody of the song highlighting what courtship is like in the Philippines.

Following Bieber’s song are game applications slither.io and Pokémon Go on the second and third spots, respectively. Meanwhile, infamous Filipino President Rodrigo Duterte claims the seventh spot in the trending news list and ends up leading the top male personalities list for 2016.

Here are the rest of the results:

Overall Top Trending Searches in the Philippines

1. Love Yourself
2. slither.io
3. Pokemon Go
4. Train to Busan
5. Closer
6. COMELEC
7. Rodrigo Duterte
8. Secret Love Song
9. Olympic Games Rio 2016
10. Suicide Squad

Trending Searches for 2016 by Category (Local):

News
  1. Election 2016
  2. Brexit
  3. Harambe
  4. Supermoon
  5. Davao bombing
  6. Typhoon Lawin
  7. Orlando shooting
  8. Vice Presidential Debate
  9. Panama Papers
  10. Japan earthquake 

Male Personalities
  1. Rodrigo Duterte
  2. Song Joong Ki
  3. Donald Trump
  4. Gong Yoo
  5. Tom Hiddleston
  6. Alden Richards
  7. Jared Leto
  8. Charlie Puth
  9. Kevin Durant
  10. Usain Bolt 

Female Personalities
  1. Pia Wurtzbach
  2. Maine Mendoza
  3. Margot Robbie
  4. Arci Munoz
  5. Hailee Steinfeld
  6. Sue Ramirez
  7. 4th impact
  8. Song Hye Kyo
  9. Elisse Joson
  10. Leni Robredo

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