(In photo L-R: Lance German, Management Trainee for Brand Activations, Electrolux Philippines; Andrea Pionilla, Marketing Manager; Malu Estaris, General Manager; Sr. Erasmo Magdalena, Sister Servant; Apple Villar, Product Marketing Manager for Washers; Kairhun Pioquinto, Marketing Communications Manager)
Last month, we covered the donation drive of leading home appliance brand - Electorlux. Here's a little update as to what happened to your donated clothes.
Continuing its long-running clothes donation drive through the Delightful-E Simple to Share campaign, Electrolux partnered with Gawad Kalinga’s Trese community to transform unwearable donated clothes into quilts.
Last November 12, 200 quilts were turned over to Hospicio de San Jose to give warmth to the babies and children under the institution’s care. This donation was made on top of the annual clothes collection for the benefit of ABS-CBN’s Sagip Kapamilya.
To know more about Electrolux Delightful-E Simple to Share, visit then on Facebook or follow @ElectroluxPH on Twitter and Instagram.