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Starbucks' upscale coffee variants get rolled out in the Philippines


Some of your favorite Starbucks branches are getting remodeled to give the appropriate ambiance as they start offering the brand's upscale line of coffee - Starbucks Reserve. 

The Reserve line has been available since 2010 in select stores in the US but has penetrated the Philippine market only recently with branches in Tomas Morato and Forbes Town (BGC). Other branches will open soon at Keyland Centre (Makati), Central Square (BGC) and Signa (Makati). 

Starbucks Philippines Chief Operating Officer, Noey Tantoco Lopez, described Starbucks Reserve as an ultra-premium experience where the improved look of the stores is only step one. They have also been equipped with Coffee Masters, experts if you will, that can recite to you the complete history of every reserve variant and describe each of them explicitly to help you decide which one to get. 


There are more than 40 coffee varieties in the Reserve line but four flavours are initially introduced in the Philippines: Sun-Dried Ethiopia Yirgacheffe; Finca Nuevo Mexico; Sumatra Blue Batak; and the Zambia Peaberry Terranova Estate which is my personal favourite. These coffee variants go well with select food choices that are also exclusive to Reserve branches: the granola cheese muffin, carrot muffin, and different varieties of scones, including the black pepper and cheese scone.

Starbucks Reserve coffee costs about 30% more than regular Starbucks menu prices but I think the keywords upscale and premium should be enough to at least make you curious and try them out. I am no connoisseur but I'd say they are well worth it. Check them out soon and see the difference!


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