At a time of great tragedy and need, GMA Network releases a Christmas Station ID that reminds its viewers of the true essence of the Yuletide Season.
“In the middle of the holiday rush and festivities, we hope that GMA, through this campaign, moves us to take pause and be reminded of the real reason why we celebrate Christmas. We wish to inspire every Kapuso to take that meaningful journey with us to our Lord Jesus in the manger,” shares Gilberto Duavit Jr., GMA Network’s President and COO.
Until a higher resolution video is available, here's GMA's 2013 Christmas Campaign dubbed “Sundan Natin Ang Bituin Pabalik sa Kanyang Piling."
The jingle, "Ang Tunay na Regalo ng Pasko", was brought to life by the Philippine Sandolphon Singers, members of which are alumni of UP Concert Chorus, who have been serving the EDSA Shrine for almost two decades.