Theme Layout

Boxed or Wide or Framed

Theme Translation

Display Featured Slider

Featured Slider Styles

Display Grid Slider

No

Grid Slider Styles

Display Trending Posts

No

Display Author Bio

No

Display Instagram Footer

Dark or Light Style

766464686786977
ABS-CBN Artistang Artlets Blog Giveaway Cinemalaya Film Festival Dulaang UP Entertainment Featured forbidden broadway four sisters and a wedding fox fr joaquin bernas fringe frozen furious 7 fyi galema: anak ni zuma game of thrones Games and Technology gandang gabi vice gangnam style gawad urian gerald anderson giordano glee Globe GCASH Globe Telecom gloc-9 gloria arroyo GMA gma records god of carnage gods of egypt godzilla golden globe awards got to believe gotham grab taxi grammy awards grease green lantern hanggang ngayon hannibal happy feet harry potter harvey milk headshot clinic headshot clinic unite health/well-being heather morris hennessy artistry halo heroes heroes reborn homophobia horoscope hugot hultman hustisya i love you thank you ian felix alquiros ian somerhalder Icey ifestyle iFlix ilustrado ima castro imollo in the scene ina kapatid anak indio inigo pascual iñigo pascual instagram interviews interxn into the woods ios iphone iron pinoy magazine isdaan floating restaurant it takes a man and a woman it's showtime j.co donuts jack and the beanstalk jack ryan: shadow recruit james reid jamey rodemeyer janice de belen jason balabal jc de vera jekyll and hyde jerico redrico jerome ponce jesse robredo jessica sanchez jessica sojo jessie j jm de guzman joanna ampil joe: a filipino rock'sical john ford coley john lloyd cruz john spainhour jollibee jomai cascante jonas gruet jonathan yabut jordan ladra josh delos santos joyce ramirez juan dela cruz juana c. the movie juanvote julia montes julie andrews julie anne san jose jupiter ascending just one summer just the way you are justin bieber kahit puso'y masugatan kailangan ko'y ikaw karylle kathryn bernardo katrina halili kc concepcion kean cipriano keanu reeves kelly hu kevin posadas kevin vitug khalil ramos kid kulafu kidlat kids acts philippines kierwin larena kim chiu kimmy dora kit thompson know your Llimits then ignore them kuh ledesma kung fu divas la cocina de tita moning la familia peratedes la partida lady gaga lance armstrong lani misalucha laura fygi lea salonga leading ladies lee grane legal/labor leighton meester leo valdez leonardo dicaprio les miserables lexi liam hemsworth Lifestyle and Travel limon underwear line little champ lobo london 2012 olympics lorenz martinez love love of siam lovi poe lucifer lucy luigi d'avola lumayo ka nga sa akin lumia lumia 1020 lumia 6030 lupin the third lytro camera maalaala mo kaya madonna magic mike magic mike xxl maja salvador maleficent malese jow mamma mia manila restop manny pacquiao manny pangilinan maria la del bario marian rivera maricel soriano marife necesito marife necessito mario maurer mark luz mark zuckerberg markki stroem martin del rosario martin nievera marvel mason lockwood mateo gudicelli matteo guidicelli maxie the musical megan young members of the church of god international meme mentos mercedes cabral metro manila mga mumunting lihim michael christian martinez michael trevino michelle obama microsoft miko raval minority report miriam quiambao miss saigon Miss Universe miss world mmff mmff new wave category mo twister mon tulfo monique wilson mooloolabas slippers moon of desire movie review mr gay world philippines mr metro top model ms earth ms earth usa mtrcb mtv video music awards mulan muling buksan ang puso mundo man ay magunaw music my husband's lover my little bossings mymusicstoreph myrtle sarrosa nandito ako nang dahil sa pag-ibig national geographic channel nba finals neil armstrong nereku big bag project Netflix news next fall nfl 2013 nike nikki gil no way to treat a lady noah nobu manila nokia nokia asha 503 nokia x nokia xl nora aunor nothing compares to you nuel naval nuffnang nymphomaniac nyphomaniac oishi oj mariano on the job one more chance one more try online shopping opera belles oprah winfrey Oscars otso outbox media pacquiao vs bradley pacquiao vs marquez pageants pagpag pagpag syam na buhay pahiram ng isang umaga panday 2 paolo onesa para sa hopeless romantic party pilipinas patrick libao paul walker paulo avelino pbb pdaf penshoppe people personal peta peter pan pets pgt results philippine opera company philippine stagers foundation philippine volcanoes philippineparadisepages.com philippines phoebe Tonkin photography phuket pilipinas got talent pinky marquez pinocchio pinoy big brother pinoy big brother teen edition pinoy box-office pinoy hoops piolo pascual plagiarism pldt pokwang Politics and Religion posted by jae praybeyt benjamin pridyider primo psy puss in boots pwd pyra and babaeng apoy qcinema rabbit hole rachelle ann go rak of aegis raniel rasuelo ratings reality entertainment reb atadero red turnip theater regal films rent repertory philippines resorts world manila review rhian ramos rhodora x richard poon ricky pempengco rico blanco ricotitos risa hontiveros rob shneider robinsons galleria robocop rodgers and hammerstein's cinderella rogue rpg metanoia rtl cbs entertainment rurouni kenshin russ williams russia sa ngalan ng ina sa north diversion road sa wakas sabel sag awards salvi ang pagpadayon sam ajdani sam concepcion samsung sarah geronimo sarong banggi sayaw ng dalawang kaliwang paa scarlett johansson scrooge sean penn sebastian castro series finale shaina magdayao shan cruz rivera sharon cuneta she's dating the gangster she's the one sherwin abuel shia labeouf si agimat si enteng kabisote at ako signs sinag maynila sineng pambansa national film festival sisterakas skylight films skype slater young sleepy hollow slumber party sm sm pampanga shooting sm seaside city cebu smart c+ Smart Communications smart infinity smdc smokin' pig legendary rib joint snapshots sofitel solaire resort and casino sony sophia abella sound of music spice girls Sponsored Post sports spotify spring film festival stages star awards 2012 star cinema star movies star wars star world star-crossed Starbucks starting over again steve jobs stomp suddenly it's magic suits summer station id Sun Cellular sundown music festival super bowl supergirl supot survivor philippines t2 talk back and you're dead Tandem tanghalang pilipino taylor kinnet teatro porvenir tehankee telebabad terminator genisys thailand that awkward moment the adventurer: the curse of the midas box the amazing race philippines the amazing spider-man the animals the apprentice asia the blacklist the bluebird of happiness the buzz the corruption of melba the curious case of benjamin button the dans the dark knight rises the devil wears prada the duchess of malfi the flash the fray the gifted the graduate the healing the hero the hobbit: the battle of the five armies the hobbit: the desolation of smaug the hunger games the hungover games the interview the joy luck club the king and the diva the kitchen musical the legal wife the lion king the little prince the little racals the love affair the love yourself project the maneuvers the mega and the songwriter the mistress the paperboy the perks of being a wallflower the phantom of the opera the producers the reunion the revenant the rock the seagull the secret circle the sound of music the strangers the thank you girls the trial the vampire diaries the walking dead the wizard of oz the woman in black theater they're playing our song things you read think before you click this guy's in love with you mare thor: the dark world thy womb tikoy aguiluz tiktik tito sotto titus andronicus tom cruise tom daley tom rodriguez toni gonzaga torrent trailer transit travel trg trumpets tuhog tv5 twilight twitter tyler lockwood typhoon yolanda uaap cheerdance competition united nations world food programme unitel uno magazine unofficially yours up cinema up repertory valiente vhong navarro viber vic sotto vice ganda vice gov mark leviste villa quintana vilma santos vin abrenica walang forever walang kukurap walang sugat wentworth miller whistleblower whitney houston wicked willie revillame wns wonder twins world of warcraft wrangler x-men xian lim you're a good man charlie brown you're my boss zac efron zachary quinto zalora zanzoe marudo

Joyce Ramirez talks PR strategy, INTERXN and her big switch to GLOBE Telecom


High profile public relations practitioner Joyce Ramirez, who enjoys as much popularity, celebrity status and following as the brands and endorsers that she has handled, talked to us about her latest digital media management venture, her strategy in handling the infamous black ops in social media, and her big switch to GLOBE Telecom after a quick but memorable stint with the competing network.

Joyce has three (3) agencies to date: PR ASIA - the mothership agency which handles traditional and digital PR with offices in Manila & Bangkok; Creative Media Group - a Los Angeles based unit that brokers entertainment deals such as Hollywood endorsers (as well as overseas production shoot management); and most recently INTERXN - a digital media management group that handles some of the biggest digital influencers in the country today. 

INTERXN represents social media accounts that have high clout, influence and following. These accounts are utilized for promotional services to brands and clients alike. Overshadowing even local celebrities with millions of followers, INTERXN now has a collective following of about 13 Million Twitter users and 7 Million Facebook users. The result is guaranteed brand visibility, increased views/likes/following, fan acquisition and trending topics that really engage the netizens. 

Trained in PR for more than 12 years, Joyce has handled multi-million dollar campaigns for some of the biggest brands in and out of the country. Her most recent client, which came right after a very visible stint with  its competitor, is GLOBE Telecom. On her big switch to the competing network, she clarified that the offer came when her contract with the previous client ended.

"I got a call from GLOBE asking if I was willing to work for them. Who would say no? I've been a GLOBE subscriber since 1997 - that makes me more than glad to be GLOBE."

"With GLOBE, I am happy with where I am and quite impressed with the people I work with. There is mutual professional respect between us, so I think that is most important. I only started last month so I can't wait to do more for them."

"However, I am quite grateful for being given the opportunity to experience working with the other network. It was a great ride that led me to the clients that I have now so for that I am forever thankful. When you get older, you learn not to burn bridges because you'll never know if we'll work again in the future so no love lost there," she said.


Known for starting the trend of bringing in Hollywood celebrities as endorsers for local brands, the next question on our list is if there are foreign endorsers planned for GLOBE Telecom. Joyce tells us that it is brand marketing that decides on advertising while her main role is to serve corporate PR. "The good thing is that should the need arise in future, then I am just a department or a meeting away from them," she added.

In closing, we asked Joyce what her PR strategy is when she or the brand that she is representing is being attacked by the so-called "black operations" of the competing brand. 

"Three words: SILENCE IS GOLDEN. Ignoring senseless attacks is the best strategy. After all, if you pay attention a puny character, the stronger you make it. By ignoring them you conserve energy (power) instead of transferring it. The BLOCK button is a most invaluable tool."


QuickEdit
Dale Bacar
1 Comments
Share This Post :

You Might Also Like

1 comment:

  1. No question, Joyce Ramirez is talented, nice person...and I admire her

    ReplyDelete