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BBM to launch for Android 9/21, iOS on 9/22



Struggling smartphone maker, BlackBerry, will finally launch the cross-platform version of their previously exclusive social messaging app BlackBerry Messenger (BBM). 

BBM will be available as a free download from the Google Play store for all devices running Android 4.0 and later, beginning at 7AM Eastern Time on Saturday, September 21. It will be available on the App Store on Sunday, September 22 at 12:01AM in each market.

Both versions of the app will support one-to-one and multi-person chat, file and photo sharing, voice notes, broadcast messages, and personal profile/status updates on launch. BBM Video and Voice calling are also planned for the Android and iOS apps at a later date.

The popularity of BBM dwindled in recent years along with the drop in sales and popularity of BlackBerry. Its current number of users (estimated at 60M) is greatly overshadowed by current messaging leader, WhatsApp that has around 200M users. Other popular messaging apps in the Philippines are LINE, WeChat and KakaoTalk.



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Dale Bacar
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