A recent report by the IBM Institute for Business Value as well as the electronics shopping site Retrevo show a shift in viewership from television to online viewing. In the US, a whopping 77% of people surveyed under the age of 25 watch (some) television content on the web.
This trend may take a few more years to sweep the country, but in gearing up for this, the ABS-CBN News Channel or ANC is easing into content that tackles the latest updates and trends in social media. On June 11, 2012, TJ Manotoc and Lexi Shultz will host a one-of-its kind social media news program, "@ANCALERTS."
“@ANCALERTS,” which started as the news channel’s Twitter account that now has 450,000 followers, will present the latest issues netizens are discussing online, user-generated content, “Bayan Mo, iPatrol Mo” stories, and real time feedback from ANC viewers. @ANCALERTS is also the most influential Twitter account among all TV news channels in the country according to Twitter Grader (www.tweet.grader.com), a site that measures the power, authority, and reach of Twitter profiles.
Also on June 11, ANC’s new afternoon programming slate will start with the daily 30-minute newscasts “News Now,” which will be shown at 2PM and 3PM.
Ron Cruz, anchor of the news and talk program “Mornings@ANC,” will kickstart the newscast at 2 PM by presenting major national, business, and foreign news. ANC business news head Coco Alcuaz takes over "News Now" at 3 PM with Warren de Guzman delivering updates from the PSE trading floor.
To better serve Filipinos worldwide, ANC will also cater to Filipinos abroad by delivering the biggest national and regional stories in the country in "The Bureau,” to be anchored by Karmina Constantino. Lexi Schulze will be giving the latest buzz and trends from the social media realm while Boyet Sison completes the cast with weather updates and forecasts.
Meanwhile, ANC will beef up its primetime offering with the following premium back-to-back niche talk shows on business and science and technology:
Inside Business by Coco Alcuaz - Wednesdays at 7 PM
Future Perfect by Tony Velasquez - Wednesdays at 730 PM
Cityscape by Phoemela Baranda - Fridays at 9:30 PM
Stay tuned to the country’s first and only 24/7 news channel for breaking news and relevant information. For more information and updates follow ANC at twitter by clicking here.