Archie Comics and Toys R Us, in a very bold move in moving basic human rights ahead, released an issue tackling gay marriage. This is despite negative criticism by the conservative and blatantly biased Fox News and a homophobic group called One Million Moms. The latter launched a campaign demanding the removal of the issue from the shelves.
The petition pointed out that a trip to the toy store is hardly the place to discuss "topics that are too complicated for them (the children) to understand." Of course they did not find it complicated nor felt the need to explain when Archie released an issue where he married different women and discussed the issue of divorce.
A commentary in bleedingcool.com put it in perspective when they said: "Archie Comics isn’t showing scenes of leather S&M gear, sauna houses or even a Gay Pride flotilla. It is just trying to portray gay couples in a similar fashion to straight couples. Seriously, what else is there to explain?"
Life with Archie #16 features a future Kevin Keller marrying his intended. The issue was sold out even before Toys R Us was able to respond to the petition against it. On the other hand, Archie Comics Co-CEO, John Goldwater, had this to say regarding the appeal: “Kevin will always be a major part of Riverdale, and we’re overjoyed, honored and humbled by the response to this issue. Our fans have come out full force to support Kevin. He is, without a doubt, the most important new character in Archie history. He’s here to stay.”